Analytics page
MRR, churn, conversion, and cohort retention for your account.
Analytics is where you go when the operational pages ("did this refund clear?") aren't enough and you need the business-level view ("is MRR growing?"). Every chart is scoped to your merchant and to the mode toggle at the top of the dashboard.
The layout
Tabs across the top group the charts by question.
- Overview — MRR, active subscribers, gross today / this month / last 30 days.
- Revenue — volume by day for the selected window; gross vs net (after Strimz fees).
- Subscriptions — new starts, cancellations, churn rate, average revenue per user.
- Conversion — payment sessions created vs succeeded, funnel drop-off.
Each chart has a date-range picker that persists in the URL, so you can share a chart at a specific window by copying the link.
What the numbers count
MRR (Monthly Recurring Revenue). Sum of every active subscription normalised to a monthly cadence. A weekly $10 sub contributes ~$43.33; a yearly $120 sub contributes $10.
Churn. Subscriptions that moved from active to cancelled or lapsed in the selected window, divided by the count of active subs at the start of the window.
Conversion. Payment sessions that reached succeeded divided by every session created in the window. Expired sessions count against the denominator.
Gross vs net. Gross is the customer-facing total. Net subtracts Strimz platform fees (see Settings for your account's fee tier).
Common workflows
I'm pitching investors, I need a chart of MRR over time. Analytics → Overview → set the window to the last 12 months → screenshot. All numbers on the page are ground-truth from Postgres, no rounding tricks.
Sales are down this week, is it me or the platform? Analytics → Revenue → 30-day view. Compare this week vs prior weeks. If the drop is uniform across all pages, it's likely you; if it aligns with a specific event type failure, cross-check the Webhooks page for delivery failures around the same time.
I want to see cohort retention. Not exposed in the dashboard yet — the SQL is available in the API's analyticsService if you want to pull it directly via a database read replica.